Vision, Dreams and Hard Work – how these things and Social Media can distort your view

No matter how much vision you have or how hard you work, one factor determines how successful you are. 

It’s not Vision
I’ll admit it, I like to dream of what my company will be like in 3 years. When I take look at the awesome team we assembled, review the client roster we are acquiring, and see how much potential for growth our clients have, I can’t help but see sugar plum fairies dancing in my head. Guru’s say that successful business owners are visionaries, but as a marketer I know the truth. While having a vision for your company is essential, it’s not enough. There is a slippery slope that leads between being called a visionary or a day dreaming slacker.

It’s not Hard Work
If you’re like me, you may find yourself working 12 hours a day or more and not getting ahead. Over promising and over committing your time can lead to some really hard work, but rarely does it lead to success. I’ve learned that there are things I do well and other things I can do. The thing that helped my company move forward is realizing that just because I can do something doesn’t mean I should. Why should I spend 18 hours a week doing something I’m not very efficient at when I can pay someone to get it done it 5. This way I can spend more time building my social network to keep up with my competitors, right?

It’s not the amount of Followers you have
I’m sure you have heard of the term, keeping up with the Jones’. Social media is a great tool for creating brand envy. I know because it’s what we do for a living, but having a ton of followers is pointless if your store is empty. Researching your competitors on the social networking sites is great if you take a look, learn and act approach; otherwise you’re wasting your time. As of the time I write this blog I have over 31,000 Twitter followers and 6100 Facebook fans but I am not nearly as successful as the big New York Agencies whose numbers I dwarf. This is because those agencies and big brands in every industry know the secret to making a vision a success.

Drum roll please.
It’s a simple equation really, take the amount of money you bring in, take out taxes and expenses and what you end up with is… Profit. No matter what you do, you need to make sure you are profitable.  Hard Work, Vision, and Big Dreams die at the foot of profitability. It’s the difference between Apple selling computers for $1500 and Acer selling it for $299. When you charge more you can make a better product, when you make a better product you can charge more.  Profits allow you to invest in efficiency which in turn makes you more profitable.  If I can’t keep my business profitable I will not be around in 3 years no matter how big my vision is, how many customers we have, or how well they are doing. If you haven’t been focused on profitability now is as good a time as any to start. If you need help with your marketing, give me a call, I have big plans. 

2 Comments to Vision, Dreams and Hard Work – how these things and Social Media can distort your view

  1. gravatar
    Kerry
    October 11, 2011

    Great tips. Hard work is a great tool, but the m is in working smart! That's one of my work values.

  2. gravatar
    Steven Meyer
    November 28, 2011

    Exactly right. I'd like to add that many confuse cash flow with profitability. That company selling the $299 computer may have tons of cash flow and lots of product moving about, but it doesn't mean it made any money.

    Vision, Hard Work, and Followers will provide for opportunities that must be matched with the right product at the right time. And the first determining factor on a product or service to offer is profitability.

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